The record key textual matter in send mail fundraising ne'er asks for a gift. Ever.

The thank-you culture that you correspondence to donors have one goal: to convey your donors for their largesse and encouragement. Yes, your payment acknowledgement letters, summary and cards encourage dealings and habitus philanthropist duty. And yes, if armored in a bit ample and if worded gravely enough, they do widen your likelihood of reception more gifts. But these property are secondary benefits. The fundamental skill of a thank-you letter is that your helper knows that you are grateful. Because you same so.

So don't ask for another payment in your thank-you epistle. Ignore the consultants who say that the thank-you letter is the ideal dump to request a 2d acquisition. It's not. It's the most unpleasant whatsoever pop. You haven't attained the right to another acquisition once you haven't even exhausted the introductory one yet. But nearby are higher reasons to forbid this fuckup.

Are you indebted . . . but?

Asking for currency in a thank-you letter is look-alike reception an apology from mortal who says, "I'm regretful . . . but." I expect you'll agree near me that an acknowledgment followed by a "but" is no apology at all. Apologies should be unequivocal and unqualified. "I was mistaken. I'm ashamed." End of apology. No clauses, no excuses.

The aforesaid goes for your thank-you letters. They should say "thank you" and zero more. Extending your acknowledgement and extending your tin cup at the one and the same instance is lowland impolite. And bad for commercial.

In a revise conducted by Penelope Burk and Cygnus Applied Research, Inc., 53% of particular donors surveyed said interrogative for other contribution in the article of a thank-you note is reprehensible. Eight percent aforementioned they suspend big if this happens.

And yet 66% of individualist donors say they have accepted requests for other payment inside the article of thank-you letters. Thanks to irreverent fundraisers, that is.

Let me put it this way. Do you poorness to be boorish to complete fractional of your donors? Of classes not. So don't say, "Thank you, but." If you are active to say anything in extra to a ingenuous thank you, say this:

  • say what you are doing beside the donor's gift
  • praise them for their involvement
  • tell them the unlikeness their gift is devising right now
  • thank them for involved in your cause

You may be rational that asking for different grant in the thank-you letter is outgo powerful because you don't demand to messages different formally request. You say appreciation and request a bequest with one mark. I admit, you may possibly increase much jewels that way. But you'd be unable to find much donors.

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